Specificity of economical efficiency estimation of the management and marketing tricks
Forms of economical efficiency tricks manifestation applied in spheres of management and marketing are studied. New tricks classification by the specificity of an effect obtained and demonstrated is proposed. The necessity of different approaches to the economical efficiency estimation for some grou...
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| Format: | Article |
| Language: | English |
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Sumy State University
2012-12-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_143_153.pdf |