Consumers’ Preferences for Novel and Traditional Pear Cultivars: Evidence from Sensory Evaluation and Willingness-to-pay Elicitation
A significant challenge faced by the US Pacific Northwest pear industry is the limited availability of diverse pear cultivars beyond conventional selections. This scant availability of new pear options that align with consumers’ consistent quality preferences falls short of their expectations and je...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
American Society for Horticultural Science (ASHS)
2023-11-01
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| Series: | HortScience |
| Subjects: | |
| Online Access: | https://journals.ashs.org/hortsci/view/journals/hortsci/58/12/article-p1474.xml |