Examining the role of customer relationship management in gaining competitive advantage in competitive markets: A case study of the Social Security Organization in East Azerbaijan Province
Increasing competition in markets drives organizations to adopt innovative long-term competitive strategies for greater success. Customer relationship management (CRM) is a comprehensive business strategy that enables companies to effectively manage their interactions with customers. The aim of this...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Rasht: Javad Deljoo Shahir
2018-06-01
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| Series: | New Applied Studies in Management, Economics & Accounting |
| Subjects: | |
| Online Access: | https://www.nasme-journal.ir/article_178514_d41d8cd98f00b204e9800998ecf8427e.pdf |