The Influence of Homestay Relation Marketing on Customer Citizenship Behavior: The Mediating Effect of Relation Quality and the Moderating Effect of Motivation Attribution
As an emerging form of accommodation in the leisure and vacation era, the relation marketing of homestays is an important factor in promoting a good relation between hosts and guests and stimulating the citizenship behavior of customers. Customer citizenship behavior is necessary to enhance the cust...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | zho |
| Published: |
Editorial Committee of Tropical Geography
2024-04-01
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| Series: | Redai dili |
| Subjects: | |
| Online Access: | https://www.rddl.com.cn/CN/10.13284/j.cnki.rddl.003856 |