An Emerging Need of Introducing Behavioral Finance in Pakistan: Evidence from Investor’s Sentiments and Actions

The basic objective of this research is to study the behavior of stock market investors in Karachi, Pakistan. There are numerous factors that affect investment behavior of an on investment behavior. The study first presents the theoretical background and a deep insight of behavioral finance. Therea...

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Bibliographic Details
Main Authors: Zill e Huma, Rafia Ayub
Format: Article
Language:English
Published: Shaheed Zulfikar Ali Bhutto Institute of Science and Technology 2018-06-01
Series:JISR Management and Social Sciences & Economics
Subjects:
Online Access:https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/109