Unraveling investment herds: Bandarmology and millennial investors in Indonesia
This study aims to investigate the impact of the concept of “bandarmology” or herd behavior (HB) on the investment decisions of millennial stock investors in Indonesia who are influenced by influencer Anton Swandana. The research adopts a quantitative approach with an ex post facto method and uses t...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Management, Faculty of Economics and Business, Universitas Surabaya
2024-09-01
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| Series: | Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | https://www.journalmabis.org/mabis/article/view/808 |