Islamic Perspective in Consumer Behaviour: Effects of Halal Awareness and Halal Logo with Mediating Role of Purchasing Intention
The purpose of the study is to find the relationship between halal awareness of the consumers of Pakistan, halal logo imprinted on the halal products, the attitude of the consumers and their buying behaviour with the mediating role of purchase of intention in the Pakistani consumer markets of diffe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Hamdard Foundation
2021-02-01
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| Series: | Hamdard Islamicus |
| Online Access: | https://hamdardislamicus.com.pk/index.php/hi/article/view/49 |