The Impact of eWOM on Destination Trust and Intention to Travel
Development of the internet plays an important role in expanding the concept of word-of-mouth (WOM). The purpose of this study is to examine the impact of online WOM on destination trust (here, Iran) and intention to travel. This research is a fundamental study in terms of its audiences, it is a des...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2019-08-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_10433_a789d81cc06bb213ed66d70b7004af0a.pdf |