Development of an insurance industry image assessment index

The article discusses the results of the study of consumer attitudes towards the insurance sector in the Russian Federation. A low level of financial literacy, cases of fraud by insurers lead to the formation of a negative image of the insurance industry, even if the respondents have a positive expe...

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Bibliographic Details
Main Authors: O. I. Larina, N. V. Moryzhenkova
Format: Article
Language:English
Published: Publishing House of the State University of Management 2022-07-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/3635