Outdoor Advertising as an Element Strengthening the Recruitment Campaigns of Universities
The article puts forward the thesis that outdoor advertising is an important element that enriches college recruitment campaigns if it meets certain conditions. The basic factors determining the effectiveness of outdoor is the conciseness and simplicity of the message, the creation taking into accou...
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| Format: | Article |
| Language: | English |
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Sciendo
2019-06-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.2478/minib-2019-0029 |