Siluetele juridice din influencer marketing//Legal Silhouettes in Influencer Marketing

Influencer marketing has recently become the best marketing strategy, widely embraced, from local professionals to multinational companies advertising and building brand awareness online. At the heart of influencer marketing is the influencer, an entity whose definition is composed of a grid of crit...

Full description

Bibliographic Details
Main Author: Aura Elena Amironesei
Format: Article
Language:English
Published: Editura Universității „Alexandru Ioan Cuza” din Iași 2022-08-01
Series:Analele Ştiinţifice ale Universităţii "Al.I. Cuza" din Iaşi. Ştiinţe Juridice
Subjects:
Online Access:https://pub.law.uaic.ro/ro/volume-publicate/2022/anale-uaic-tomul-lxviii-stiine-juridice-nr.-ii/drept-privat/aura-elena-amironesei-siluetele-juridice-din-influencer-marketing