Siluetele juridice din influencer marketing//Legal Silhouettes in Influencer Marketing
Influencer marketing has recently become the best marketing strategy, widely embraced, from local professionals to multinational companies advertising and building brand awareness online. At the heart of influencer marketing is the influencer, an entity whose definition is composed of a grid of crit...
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| Format: | Article |
| Language: | English |
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Editura Universității „Alexandru Ioan Cuza” din Iași
2022-08-01
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| Series: | Analele Ştiinţifice ale Universităţii "Al.I. Cuza" din Iaşi. Ştiinţe Juridice |
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| Online Access: | https://pub.law.uaic.ro/ro/volume-publicate/2022/anale-uaic-tomul-lxviii-stiine-juridice-nr.-ii/drept-privat/aura-elena-amironesei-siluetele-juridice-din-influencer-marketing |
| _version_ | 1811343664940580864 |
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| author | Aura Elena Amironesei |
| author_facet | Aura Elena Amironesei |
| author_sort | Aura Elena Amironesei |
| collection | DOAJ |
| description | Influencer marketing has recently become the best marketing strategy, widely embraced, from local professionals to multinational companies advertising and building brand awareness online. At the heart of influencer marketing is the influencer, an entity whose definition is composed of a grid of criteria it must meet rather than an immutable description. However, in this grid of criteria, no condition has crystallised as to the legal form of the influencer: could it be a natural person or must it be a legal person, is it of a liberal nature or could it be an employee? Besides this main actor, an entire influencer marketing industry has emerged, involving the participation of secondary characters. The heterogeneity of influencer marketing business models gives rise to legitimate questions such as: what types of legal entities, silhouettes shaped by fictions of law, can be found or even should exist, and what are the premises of the contractual relationships between them? |
| first_indexed | 2024-04-13T19:32:49Z |
| format | Article |
| id | doaj.art-ed4e17c0e59e44f0816d5e1f65663789 |
| institution | Directory Open Access Journal |
| issn | 1221-8464 2537-3048 |
| language | English |
| last_indexed | 2024-04-13T19:32:49Z |
| publishDate | 2022-08-01 |
| publisher | Editura Universității „Alexandru Ioan Cuza” din Iași |
| record_format | Article |
| series | Analele Ştiinţifice ale Universităţii "Al.I. Cuza" din Iaşi. Ştiinţe Juridice |
| spelling | doaj.art-ed4e17c0e59e44f0816d5e1f656637892022-12-22T02:33:08ZengEditura Universității „Alexandru Ioan Cuza” din IașiAnalele Ştiinţifice ale Universităţii "Al.I. Cuza" din Iaşi. Ştiinţe Juridice1221-84642537-30482022-08-0168213715610.47743/jss-2022-68-3-8Siluetele juridice din influencer marketing//Legal Silhouettes in Influencer MarketingAura Elena Amironesei0UAIC, Law, RomaniaInfluencer marketing has recently become the best marketing strategy, widely embraced, from local professionals to multinational companies advertising and building brand awareness online. At the heart of influencer marketing is the influencer, an entity whose definition is composed of a grid of criteria it must meet rather than an immutable description. However, in this grid of criteria, no condition has crystallised as to the legal form of the influencer: could it be a natural person or must it be a legal person, is it of a liberal nature or could it be an employee? Besides this main actor, an entire influencer marketing industry has emerged, involving the participation of secondary characters. The heterogeneity of influencer marketing business models gives rise to legitimate questions such as: what types of legal entities, silhouettes shaped by fictions of law, can be found or even should exist, and what are the premises of the contractual relationships between them?https://pub.law.uaic.ro/ro/volume-publicate/2022/anale-uaic-tomul-lxviii-stiine-juridice-nr.-ii/drept-privat/aura-elena-amironesei-siluetele-juridice-din-influencer-marketinginfluencer marketinglegal personemployment relationshipfreelanceronline platforms |
| spellingShingle | Aura Elena Amironesei Siluetele juridice din influencer marketing//Legal Silhouettes in Influencer Marketing Analele Ştiinţifice ale Universităţii "Al.I. Cuza" din Iaşi. Ştiinţe Juridice influencer marketing legal person employment relationship freelancer online platforms |
| title | Siluetele juridice din influencer marketing//Legal Silhouettes in Influencer Marketing |
| title_full | Siluetele juridice din influencer marketing//Legal Silhouettes in Influencer Marketing |
| title_fullStr | Siluetele juridice din influencer marketing//Legal Silhouettes in Influencer Marketing |
| title_full_unstemmed | Siluetele juridice din influencer marketing//Legal Silhouettes in Influencer Marketing |
| title_short | Siluetele juridice din influencer marketing//Legal Silhouettes in Influencer Marketing |
| title_sort | siluetele juridice din influencer marketing legal silhouettes in influencer marketing |
| topic | influencer marketing legal person employment relationship freelancer online platforms |
| url | https://pub.law.uaic.ro/ro/volume-publicate/2022/anale-uaic-tomul-lxviii-stiine-juridice-nr.-ii/drept-privat/aura-elena-amironesei-siluetele-juridice-din-influencer-marketing |
| work_keys_str_mv | AT auraelenaamironesei siluetelejuridicedininfluencermarketinglegalsilhouettesininfluencermarketing |