National culture and attitudes' impact on diffusion of sustainable new technology-based products
Purpose – Sustainability is increasingly becoming an essential aspect of technological innovations. In addition, the diffusion of sustainable new technology-based products appears to be uneven across the globe. The authors examine the effect of three country-level Hofstede measures of culture and tw...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2022-06-01
|
| Series: | New England Journal of Entrepreneurship |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/NEJE-09-2021-0059/full/pdf?title=national-culture-and-attitudes-impact-on-diffusion-of-sustainable-new-technology-based-products |