National culture and attitudes' impact on diffusion of sustainable new technology-based products
Purpose – Sustainability is increasingly becoming an essential aspect of technological innovations. In addition, the diffusion of sustainable new technology-based products appears to be uneven across the globe. The authors examine the effect of three country-level Hofstede measures of culture and tw...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2022-06-01
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| Series: | New England Journal of Entrepreneurship |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/NEJE-09-2021-0059/full/pdf?title=national-culture-and-attitudes-impact-on-diffusion-of-sustainable-new-technology-based-products |
| _version_ | 1811241861062328320 |
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| author | Mayank Jaiswal Lee Zane |
| author_facet | Mayank Jaiswal Lee Zane |
| author_sort | Mayank Jaiswal |
| collection | DOAJ |
| description | Purpose – Sustainability is increasingly becoming an essential aspect of technological innovations. In addition, the diffusion of sustainable new technology-based products appears to be uneven across the globe. The authors examine the effect of three country-level Hofstede measures of culture and two national-level innovation characteristics on the diffusion of Sustainable New Technology-based Products (SNTP). Design/methodology/approach – Regression and Necessary Conditions Analysis were used to analyze a panel dataset of electric and hybrid vehicles sales from 2008 to 2017 across 89 countries. Findings – Results suggest Long-Term Orientation (LTO) was correlated with SNTP diffusion, Indulgence (IVR) was partially correlated with SNTP diffusion and was also a necessary condition. Surprisingly, Uncertainty Avoidance (UAI) was not correlated with SNTP diffusion. In addition, a national proclivity for developing innovations and a history of utilizing prior generic innovations were both correlated and necessary for SNTP diffusion. Originality/value – This paper measures the impact of several macro-level variables (culture and other innovation related characteristics of countries) on SNTP diffusion. In addition to regression analyses to measure the average effect size, the authors conduct Necessary Conditions Analysis, which assesses the necessity of a variable for the outcome. These insights may help multinational companies better strategize entry decisions for international markets and aid governments in formulating more effective policies by recognizing and accommodating the influences of national culture and innovation attitudes. |
| first_indexed | 2024-04-12T13:42:32Z |
| format | Article |
| id | doaj.art-ed56c63d6f154d3aaef2216fac33851d |
| institution | Directory Open Access Journal |
| issn | 1550-333X 2574-8904 |
| language | English |
| last_indexed | 2024-04-12T13:42:32Z |
| publishDate | 2022-06-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | New England Journal of Entrepreneurship |
| spelling | doaj.art-ed56c63d6f154d3aaef2216fac33851d2022-12-22T03:30:48ZengEmerald PublishingNew England Journal of Entrepreneurship1550-333X2574-89042022-06-0125152510.1108/NEJE-09-2021-0059682913National culture and attitudes' impact on diffusion of sustainable new technology-based productsMayank Jaiswal0Lee Zane1Department of Management, Rider University, Lawrenceville, New Jersey, USADepartment of Management and Entrepreneurship, Rowan University, Glassboro, New Jersey, USAPurpose – Sustainability is increasingly becoming an essential aspect of technological innovations. In addition, the diffusion of sustainable new technology-based products appears to be uneven across the globe. The authors examine the effect of three country-level Hofstede measures of culture and two national-level innovation characteristics on the diffusion of Sustainable New Technology-based Products (SNTP). Design/methodology/approach – Regression and Necessary Conditions Analysis were used to analyze a panel dataset of electric and hybrid vehicles sales from 2008 to 2017 across 89 countries. Findings – Results suggest Long-Term Orientation (LTO) was correlated with SNTP diffusion, Indulgence (IVR) was partially correlated with SNTP diffusion and was also a necessary condition. Surprisingly, Uncertainty Avoidance (UAI) was not correlated with SNTP diffusion. In addition, a national proclivity for developing innovations and a history of utilizing prior generic innovations were both correlated and necessary for SNTP diffusion. Originality/value – This paper measures the impact of several macro-level variables (culture and other innovation related characteristics of countries) on SNTP diffusion. In addition to regression analyses to measure the average effect size, the authors conduct Necessary Conditions Analysis, which assesses the necessity of a variable for the outcome. These insights may help multinational companies better strategize entry decisions for international markets and aid governments in formulating more effective policies by recognizing and accommodating the influences of national culture and innovation attitudes.https://www.emerald.com/insight/content/doi/10.1108/NEJE-09-2021-0059/full/pdf?title=national-culture-and-attitudes-impact-on-diffusion-of-sustainable-new-technology-based-productstechnology diffusionhofstede measuresinnovationsustainability |
| spellingShingle | Mayank Jaiswal Lee Zane National culture and attitudes' impact on diffusion of sustainable new technology-based products New England Journal of Entrepreneurship technology diffusion hofstede measures innovation sustainability |
| title | National culture and attitudes' impact on diffusion of sustainable new technology-based products |
| title_full | National culture and attitudes' impact on diffusion of sustainable new technology-based products |
| title_fullStr | National culture and attitudes' impact on diffusion of sustainable new technology-based products |
| title_full_unstemmed | National culture and attitudes' impact on diffusion of sustainable new technology-based products |
| title_short | National culture and attitudes' impact on diffusion of sustainable new technology-based products |
| title_sort | national culture and attitudes impact on diffusion of sustainable new technology based products |
| topic | technology diffusion hofstede measures innovation sustainability |
| url | https://www.emerald.com/insight/content/doi/10.1108/NEJE-09-2021-0059/full/pdf?title=national-culture-and-attitudes-impact-on-diffusion-of-sustainable-new-technology-based-products |
| work_keys_str_mv | AT mayankjaiswal nationalcultureandattitudesimpactondiffusionofsustainablenewtechnologybasedproducts AT leezane nationalcultureandattitudesimpactondiffusionofsustainablenewtechnologybasedproducts |