Grounding the Marketing Strategy of the Organizations in the Field of Health Care

The application of marketing in the health services presents certain particularities determined by market characteristics, of the organizations, products, staff and consumers. The consumers of health services are different of those of other goods and services, due to the lack of information concerni...

Full description

Bibliographic Details
Main Authors: Iuliana Cetina, Gheorghe Orzan, Violeta Radulescu, Mihai Orzan
Format: Article
Language:English
Published: General Association of Economists from Romania 2009-03-01
Series:Theoretical and Applied Economics
Subjects:
Online Access:http://www.ectap.ro/articole/377.pdf