Grounding the Marketing Strategy of the Organizations in the Field of Health Care
The application of marketing in the health services presents certain particularities determined by market characteristics, of the organizations, products, staff and consumers. The consumers of health services are different of those of other goods and services, due to the lack of information concerni...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
General Association of Economists from Romania
2009-03-01
|
| Series: | Theoretical and Applied Economics |
| Subjects: | |
| Online Access: | http://www.ectap.ro/articole/377.pdf |
| _version_ | 1818064603188297728 |
|---|---|
| author | Iuliana Cetina Gheorghe Orzan Violeta Radulescu Mihai Orzan |
| author_facet | Iuliana Cetina Gheorghe Orzan Violeta Radulescu Mihai Orzan |
| author_sort | Iuliana Cetina |
| collection | DOAJ |
| description | The application of marketing in the health services presents certain particularities determined by market characteristics, of the organizations, products, staff and consumers. The consumers of health services are different of those of other goods and services, due to the lack of information concerning the means of rendering a service and its price, the means of taking a decision, the purchase and consume conduit, the capacity limited by the assessment of the services’ and result quality. In addition, within the last years there have been registered major changes in the conduit of the consumer of health services pursuant to the significant modifications occurred at the demographic and social level.Under these conditions, the grounding of the strategies of the organizations which function in the health field, both at macroeconomic, and microeconomic level, cannot be performed without a deep knowledge of the consumer of health services, with its needs, preferences, and its conduit of purchase and consume. |
| first_indexed | 2024-12-10T14:38:37Z |
| format | Article |
| id | doaj.art-ed643b977b4f40b9b2a78f94f13eb070 |
| institution | Directory Open Access Journal |
| issn | 1841-8678 |
| language | English |
| last_indexed | 2024-12-10T14:38:37Z |
| publishDate | 2009-03-01 |
| publisher | General Association of Economists from Romania |
| record_format | Article |
| series | Theoretical and Applied Economics |
| spelling | doaj.art-ed643b977b4f40b9b2a78f94f13eb0702022-12-22T01:44:46ZengGeneral Association of Economists from RomaniaTheoretical and Applied Economics1841-86782009-03-0103(532)03(532)7178Grounding the Marketing Strategy of the Organizations in the Field of Health CareIuliana CetinaGheorghe OrzanVioleta RadulescuMihai OrzanThe application of marketing in the health services presents certain particularities determined by market characteristics, of the organizations, products, staff and consumers. The consumers of health services are different of those of other goods and services, due to the lack of information concerning the means of rendering a service and its price, the means of taking a decision, the purchase and consume conduit, the capacity limited by the assessment of the services’ and result quality. In addition, within the last years there have been registered major changes in the conduit of the consumer of health services pursuant to the significant modifications occurred at the demographic and social level.Under these conditions, the grounding of the strategies of the organizations which function in the health field, both at macroeconomic, and microeconomic level, cannot be performed without a deep knowledge of the consumer of health services, with its needs, preferences, and its conduit of purchase and consume.http://www.ectap.ro/articole/377.pdfpatientconsumerneed of health servicesdemographic and social changesimage of health services. |
| spellingShingle | Iuliana Cetina Gheorghe Orzan Violeta Radulescu Mihai Orzan Grounding the Marketing Strategy of the Organizations in the Field of Health Care Theoretical and Applied Economics patient consumer need of health services demographic and social changes image of health services. |
| title | Grounding the Marketing Strategy of the Organizations in the Field of Health Care |
| title_full | Grounding the Marketing Strategy of the Organizations in the Field of Health Care |
| title_fullStr | Grounding the Marketing Strategy of the Organizations in the Field of Health Care |
| title_full_unstemmed | Grounding the Marketing Strategy of the Organizations in the Field of Health Care |
| title_short | Grounding the Marketing Strategy of the Organizations in the Field of Health Care |
| title_sort | grounding the marketing strategy of the organizations in the field of health care |
| topic | patient consumer need of health services demographic and social changes image of health services. |
| url | http://www.ectap.ro/articole/377.pdf |
| work_keys_str_mv | AT iulianacetina groundingthemarketingstrategyoftheorganizationsinthefieldofhealthcare AT gheorgheorzan groundingthemarketingstrategyoftheorganizationsinthefieldofhealthcare AT violetaradulescu groundingthemarketingstrategyoftheorganizationsinthefieldofhealthcare AT mihaiorzan groundingthemarketingstrategyoftheorganizationsinthefieldofhealthcare |