Pengaruh Youtube Advertising terhadap Brand Awareness dan Purchase Intention

Pengaruh Youtube Advertising terhadap Brand Awareness dan Purchase Intention

This study aims to examine the influence of YouTube Advertising on brand awareness and purchase intention. This study uses a conclusive design with single cross sectional. The number of samples are 210 respondents who watched advertisements on Youtube as research objects. Entertainment, informativen...

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Bibliographic Details
Main Authors: Dessy Yunita, Ahmad Nazaruddin, Welly Nailis
Format: Article
Language:Indonesian
Published: Universitas Merdeka Malang 2019-06-01
Series:Jurnal Manajemen Dan Kewirausahaan
Subjects:
Brand Awareness
Credibility
Entertainment
Informativeness
Irritation
Online Access:http://jurnal.unmer.ac.id/index.php/jmdk/article/view/2538/pdf

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http://jurnal.unmer.ac.id/index.php/jmdk/article/view/2538/pdf

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