Pengaruh Youtube Advertising terhadap Brand Awareness dan Purchase Intention

This study aims to examine the influence of YouTube Advertising on brand awareness and purchase intention. This study uses a conclusive design with single cross sectional. The number of samples are 210 respondents who watched advertisements on Youtube as research objects. Entertainment, informativen...

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Bibliographic Details
Main Authors:	Dessy Yunita, Ahmad Nazaruddin, Welly Nailis
Format:	Article
Language:	Indonesian
Published:	Universitas Merdeka Malang 2019-06-01
Series:	Jurnal Manajemen Dan Kewirausahaan
Subjects:	Brand Awareness Credibility Entertainment Informativeness Irritation
Online Access:	http://jurnal.unmer.ac.id/index.php/jmdk/article/view/2538/pdf

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