Key Factors Influencing Customer Satisfaction and Intention to Reuse Food Ordering Apps
This empirical study aims to identify and evaluate the crucial factors that influence customer satisfaction and their intention to reuse a food ordering app (FOA) in Ho Chi Minh City (HCMC), Vietnam. A data sample of 413 observations from customers who used the FOA was used to test hypotheses using...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2023-06-01
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| Series: | Management Dynamics in the Knowledge Economy |
| Subjects: | |
| Online Access: | https://www.managementdynamics.ro/index.php/journal/article/view/535 |