Product Quality Evaluation in Physical Stores versus Online Stores

In Romania, the value of online shopping reached 2.8 billion in 2017, 40% more than in 2016, being one of the highest increases in the European Union. However, the e-commerce market value is still small compared to other European countries, one of the main reasons that people prefer not to buy onlin...

Full description

Bibliographic Details
Main Author: Mihaela ȘTIR
Format: Article
Language:English
Published: Sprint Investify 2018-08-01
Series:Expert Journal of Marketing
Subjects:
Online Access:http://marketing.expertjournals.com/23446773-602/