New technologies and ambient marketing communication

New technologies and ambient marketing communication

This paper introduces unconventional forms and technology of digital communication, which guerilla and ambient marketing communication utilize to implement strategies of communi-cation with clients. It presents specifics of the mentioned types of communication, pointing out creativity and its remark...

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Bibliographic Details
Main Authors: Łukasz P. Wojciechowski, Katharina Fichnová
Format: Article
Language:Polish
Published: Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie 2022-06-01
Series:Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura
Subjects:
ambient marketing communication
guerilla marketing
new technologies
creativity
originality
effectivity
Online Access:https://studiadecultura.up.krakow.pl/article/view/9439

Internet

https://studiadecultura.up.krakow.pl/article/view/9439

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