New technologies and ambient marketing communication
This paper introduces unconventional forms and technology of digital communication, which guerilla and ambient marketing communication utilize to implement strategies of communi-cation with clients. It presents specifics of the mentioned types of communication, pointing out creativity and its remark...
| Main Authors: | , |
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| Format: | Article |
| Language: | Polish |
| Published: |
Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie
2022-06-01
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| Series: | Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura |
| Subjects: | |
| Online Access: | https://studiadecultura.up.krakow.pl/article/view/9439 |