‘Ups’ and ‘downs’ in metaphor use: the case of increase / decrease metaphors in Spanish economic discourse
The purpose of the present article is to analyze the use of evaluative metaphors in two economic discourse genres displaying different degrees of specialization: business media and the central bank report. The article points out the differences in te...
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Format: | Article |
Language: | deu |
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Editura ASE Bucuresti
2015-05-01
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Series: | The Journal of Philosophical Economics |
Subjects: | |
Online Access: |
http://jpe.ro/pdf.php?id=7115
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