The Effect of Anticipated Regret on Flu Vaccination Campaigns
The anticipation of regret is known to be a primary motivator of receiving a vaccination. Aim of this study is to evaluate whether the use of messages that leverage the anticipated emotion of regret can increase the intention to get the flu vaccination. The participants (N = 110) randomly received a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
PsychOpen GOLD/ Leibniz Institute for Psychology
2023-05-01
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| Series: | Europe's Journal of Psychology |
| Subjects: | |
| Online Access: | https://ejop.psychopen.eu/index.php/ejop/article/view/7749 |