The Effect of Anticipated Regret on Flu Vaccination Campaigns

The Effect of Anticipated Regret on Flu Vaccination Campaigns

The anticipation of regret is known to be a primary motivator of receiving a vaccination. Aim of this study is to evaluate whether the use of messages that leverage the anticipated emotion of regret can increase the intention to get the flu vaccination. The participants (N = 110) randomly received a...

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Bibliographic Details
Main Authors: Francesco Marcatto, Elisa Detela, Donatella Ferrante
Format: Article
Language:English
Published: PsychOpen GOLD/ Leibniz Institute for Psychology 2023-05-01
Series:Europe's Journal of Psychology
Subjects:
anticipated regret
flu vaccination
health prevention campaigns
vaccine hesitation
Online Access:https://ejop.psychopen.eu/index.php/ejop/article/view/7749

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