The Impact of Perceived Value on Consumers’ Positive Word-of-mouth Intention Toward Energy-efficient Appliances
This study examines the dimensions of consumer perceived value that contribute to customer satisfaction and lead to positive word-of-mouth intention regarding energy-efficient appliances. An online questionnaire was administered to 351 consumers of energy-efficient appliances in Vietnam. Structural...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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EconJournals
2024-03-01
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| Series: | International Journal of Energy Economics and Policy |
| Subjects: | |
| Online Access: | https://www.econjournals.com/index.php/ijeep/article/view/15655 |