Service Quality Measurement Using SERVQUAL. An Applied Comparative Study on Customer Perceptions and Expectations under an International Approach
This research uses the methodology Servqual in order to measure the quality of service given by a public university in Barcelona (Spain) to its study abroad students. The analysis explores the results not only from traditional approach based in a expectations versus perceptions point of view but fro...
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| Format: | Article |
| Language: | English |
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Sprint Investify
2014-12-01
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| Series: | Expert Journal of Marketing |
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| Online Access: | http://marketing.expertjournals.com/wp-content/uploads/EJM_209mongay2014pp82-85.pdf |