The Healthy Eater’s Idea and Related Behavior of a Healthy Diet—A Case Study with Kombucha Drinkers

The Healthy Eater’s Idea and Related Behavior of a Healthy Diet—A Case Study with Kombucha Drinkers

Consumers’ demand for ‘healthy’ food is growing at a fast pace. Beverages are one of the fastest-growing segments in the healthy food market. Kombucha is a product with a rapid market growth and is considered a ‘healthy beverage’. Kombucha drinkers (<i>n</i> = 296) in the contiguous Unit...

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Bibliographic Details
Main Authors: Juyoung Kim, Uttam Bhattarai, Koushik Adhikari
Format: Article
Language:English
Published: MDPI AG 2022-04-01
Series:Beverages
Subjects:
healthy eating
consumer segmentation
label information
chi-square test
multiple correspondence analysis (MCA)
Online Access:https://www.mdpi.com/2306-5710/8/2/25

Internet

https://www.mdpi.com/2306-5710/8/2/25

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