The Analysis of Brand Extension Reputation on the Intention in Choosing Private University in Indonesia
Brand reputation is important when choosing an education. Universities that already have a brand reputation can more easily attract prospective new students. There is a phenomenon where Private Universities are using extended brand reputation to compete. The purpose of this research is to analyze th...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
STAI Hubbulwathan Duri
2022-07-01
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| Series: | Al-Ishlah: Jurnal Pendidikan |
| Subjects: | |
| Online Access: | https://journal.staihubbulwathan.id/index.php/alishlah/article/view/1941 |