How Ecologically Conscious are Millennials? A Study of Young Consumers
Over the last few decades, the millennial generation have become a major segment in green marketing and have been identified for their pro-environmental attitudes. The current study explores the influencers (socialization agents) impacting the ecologically conscious consumer behavior (ECCB) of the m...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2021-12-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Subjects: | |
| Online Access: | http://www.eia.feaa.ugal.ro/images/eia/2021_3/BhargaviMeghaKiran.pdf |