MULTI-CRITERIA DECISION MAKING METHODS FOR DETERMINING COMPUTER PREFERENCE INDEX
In helping consumers to make a wise decision in purchasing a personal computer (PC), the use of multi-criteria decision analysis methods is a way to provide ranking of the attributes of PCs and to construct the computer preference index (CPI). This paper employs the Rank Ordered Centroid (ROC) metho...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2011-04-01
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| Series: | Journal of ICT |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/jict/article/view/8115 |