Determinanten des Online-Einkaufs – eine empirische Studie in sechs nordrhein-westfälischen Stadtregionen

Determinanten des Online-Einkaufs – eine empirische Studie in sechs nordrhein-westfälischen Stadtregionen

Retail trade is no longer occurring in urban centres or suburban malls on the edge of cities, exclusively. It increasingly takes place online. The aim of this study is to examine the determining factors for in-store and online shopping respectively. The results are based on a survey of approximatel...

Full description

Bibliographic Details
Main Authors: Claus-C. Wiegandt, Sabine Baumgart, Nina Hangebruch, Linus Holtermann, Christian Krajewski, Matthias Mensing, Cordula Neiberger, Frank Osterhage, Verena Texier-Ast, Klaus Zehner, Björn Zucknik
Format: Article
Language:deu
Published: oekom verlag GmbH 2018-06-01
Series:Raumforschung und Raumordnung
Subjects:
Retail trade
E-commerce
Online shopping
Buyer behavior
North Rhine-Westphalia
Online Access:http://rur.oekom.de/index.php/rur/article/view/390

Internet

http://rur.oekom.de/index.php/rur/article/view/390

Similar Items