Marketing innovations of banks with foreign capital in Ukraine
This paper analyzes the essence and the scale of implementation of marketing innovations related to the entry in Ukraines financial sector by foreign banks. In a study author has found the key areas of influence of the foreign banks expansion on the dynamics of renewal and modernization of the domes...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2011-10-01
|
| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_2_151_158.pdf |