Hotels' marketing mix responses at insecurity-stricken destinations: a study in the US–Mexico border
Purpose – The purpose of this paper is to investigate specific marketing mix activities and influencing factors in hotels coping with falling room demand derived from drug cartel-related risk and insecurity. Design/methodology/approach – A case study research was carried out using semistructured int...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2022-06-01
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| Series: | International Hospitality Review |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/IHR-09-2020-0054/full/pdf |