Pay-What-You-Want pricing: An integrative review of the empirical research literature
In a Pay What You Want (PWYW) setting companies empower their customers to fix the prices buyers voluntarily pay for a delivered product or service. The seller agrees to any price (includ-ing zero) customers are paying. For about ten years researchers empirically investigate customer reactions to an...
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| Format: | Article |
| Language: | English |
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Growing Science
2017-01-01
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| Series: | Management Science Letters |
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| Online Access: | http://www.growingscience.com/msl/Vol7/msl_2016_64.pdf |