A Linguistic Overview of Brand Naming in the Chinese-speaking World
Brand names are a crucial component of marketing strategies, since they influence brand perception. Chinese consumers seem to be very sensitive to brand names, and thus the choice of an effective brand name is very important for the acceptance of a particular product or service by the public. Gen...
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| Format: | Article |
| Language: | English |
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Fondazione Università Ca’ Foscari
2016-06-01
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| Series: | Annali di Ca’ Foscari: Serie Orientale |
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| Online Access: | http://doi.org/10.14277/2385-3042/AnnOr-52-16-10 |