Romanian Young Consumers Perception of Car Brands: A Personal Construct Theory Approach
Owning a “renown” car brand, a “latest hour” model, with a futuristic design, etc. is the ultimate dream of any driver. Thus, the car producers always take into account the real or the ideal needs of consumers, including on the emergent market. The research of car brand perception among consumers...
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| Format: | Article |
| Language: | English |
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Ala-Too International University
2016-11-01
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| Series: | Eurasian Journal of Business and Economics |
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| Online Access: | http://www.ejbe.org/EJBE2016Vol09No18p017GABOR.pdf |