The Importance of Valence-Framing in the Process of Political Communication: Effects on the Formation of Political Attitudes among Viewers of Television News in the Czech Republic
This article explores the meaning of valence-framing theory in political communication. It examines the influence of valence frames on the formation of political attitudes among the public. The valence-framing effect is derived from the information context value (positive, negative) and applies if p...
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| Format: | Article |
| Language: | English |
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Faculty of Political Science, University of Zagreb
2017-06-01
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| Series: | Medijske Studije |
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| Online Access: | http://hrcak.srce.hr/187466 |