ANALISIS PENGARUH HARGA, CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS PENGGUNA SMARTPHONE SAMSUNG DI STIE TOTALWIN SEMARANG

Abstract Loyalty is the willingness of consumer to continue to subscribe at a company in the long run by buying and using goods and services, is repeate dlyreworked and better yet exclusively and voluntarily recommend the company product to others.             This study devoted tol analysis influ...

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Bibliographic Details
Main Authors: Fransiska Nela, Lukmanul Hakim
Format: Article
Language:English
Published: Sekolah Tinggi Ilmu Ekonomi AMA 2015-10-01
Series:Among Makarti
Online Access:https://jurnal.stieama.ac.id/index.php/ama/article/view/116