Adapting of marketing research methodology “Mystery Shopping” to the specifics of retail self-service shops
The article shows the innovational approaches of carrying out marketing research of the service quality in the retail self-service shops with the help of Mystery Shopping method. The algorithm of making marketing research Mystery Shopping in the self-service shops was developed.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2012-03-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_1_89_95.pdf |