Use of customer value measures in the creation of distribution lists: application to the hospitality sector
Nowadays, the globalization, business competitiveness, the development of information and communication technologies and the modifications in the profile of consumers, more demanding, better informed and with new/different needs, put business face to new challenges. In this environment, the loyalty...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade do Algarve
2014-05-01
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| Series: | Dos Algarves |
| Subjects: | |
| Online Access: | http://www.dosalgarves.com/revistas/N23/3rev23.pdf |