Is this car looking at you? How anthropomorphism predicts fusiform face area activation when seeing cars.

Anthropomorphism encompasses the attribution of human characteristics to non-living objects. In particular the human tendency to see faces in cars has long been noticed, yet its neural correlates are unknown. We set out to investigate whether the fusiform face area (FFA) is associated with seeing hu...

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Bibliographic Details
Main Authors: Simone Kühn, Timothy R Brick, Barbara C N Müller, Jürgen Gallinat
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2014-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4269424?pdf=render