Predicting the development path of Bona Film based on the marketing mix theory
In 2017, with the rising Chinese film market, some Chinese private film and television companies began to establish other businesses, many of which failed. The aim of this study was to investigate the future development route of a Chinese private film and television company. In this paper, a detaile...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/01/shsconf_icdeba2023_01008.pdf |