Labelling, certification and branding of cheeses in the southeastern Alps (Italy, Slovenia): Montasio, Bovec, Tolminc and Mohant cheese

The paper presents various collective instruments used in the labelling, certification and branding of cheeses in the southeastern Alps of Slovenia and Italy. Based on long term ethnography it discusses four case studies of Montasio, Bovec, Tolminc, and Mohant cheeses, that were awarded protected de...

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Bibliographic Details
Main Author: Špela Ledinek Lozej
Format: Article
Language:English
Published: ZRC SAZU, Založba ZRC 2021-07-01
Series:Acta Geographica Slovenica
Subjects:
Online Access:https://ojs.zrc-sazu.si/ags/article/view/8746
Description
Summary:The paper presents various collective instruments used in the labelling, certification and branding of cheeses in the southeastern Alps of Slovenia and Italy. Based on long term ethnography it discusses four case studies of Montasio, Bovec, Tolminc, and Mohant cheeses, that were awarded protected designation of origin at European Union level. The impact of geographical indications on the local dairy chains is compared to other instruments, ranging from top-down European and national quality schemes and inventories of traditional agricultural products and heritage, to grass-root initiatives such as Slow Food instruments and local brands. The study finds substantial difference in the use and impact of geographical indications in Italy and Slovenia, as well as several ambiguous and dissonant effects in all the identified instruments.
ISSN:1581-6613
1581-8314