Predicting the Power of Famous Sport Endorser Indices on the Tendency to Purchase Sporting and Non-porting Goods: A Quasi-experimental Study

Predicting the Power of Famous Sport Endorser Indices on the Tendency to Purchase Sporting and Non-porting Goods: A Quasi-experimental Study

Purpose: Nowadays, the use of sports and famous athletes in advertising has become one of the most common advertising practices. Therefore, the purpose of this research was to investigate the ability of predicting the indices of attractiveness, expertise, and trustworthiness of the renowned sport en...

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Bibliographic Details
Main Authors: Amir Hossein Sepehrian, Seyed Morteza Azimzadeh, Mohammad Keshtidar
Format: Article
Language:English
Published: Allameh Tabataba'i University Press 2020-07-01
Series:New Approaches in Sport Sciences
Subjects:
sport endorser famous athlete endorser indices purchase tendency attractiveness sport endorser expertise of sport endorser trustworthiness of sport endorser
Online Access:http://nass.atu.ac.ir/article_11260_76e605adc8083aff944ebd6117fa3dde.pdf

Internet

http://nass.atu.ac.ir/article_11260_76e605adc8083aff944ebd6117fa3dde.pdf

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