Predicting the Power of Famous Sport Endorser Indices on the Tendency to Purchase Sporting and Non-porting Goods: A Quasi-experimental Study
Purpose: Nowadays, the use of sports and famous athletes in advertising has become one of the most common advertising practices. Therefore, the purpose of this research was to investigate the ability of predicting the indices of attractiveness, expertise, and trustworthiness of the renowned sport en...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Allameh Tabataba'i University Press
2020-07-01
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| Series: | New Approaches in Sport Sciences |
| Subjects: | |
| Online Access: | http://nass.atu.ac.ir/article_11260_76e605adc8083aff944ebd6117fa3dde.pdf |