COMMUNICATING CSR ON TOURISM INDUSTRY; A PRELIMINARY CASE STUDY OF BALI
As one of the world’s and Indonesia’s most important tourist destination, Bali tourism sector has significantly contributed to both Indonesia’s and Bali’s economy. This study explores how tourism companies communicate CSR including goals, audiences, contents, channels, and strategy. Data are gathere...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)
2019-03-01
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| Series: | Jurnal Aspikom |
| Subjects: | |
| Online Access: | http://jurnalaspikom.org/index.php/aspikom/article/view/342 |