Peningkatan Kinerja Pemasaran Melalui Inovasi Produk dan Orientasi Kewirausahaan

English The purpose of this study was to determine whether the product innovation and entrepreneurial orientation simultaneously and partially effect on marketing performanc.The method used is quantitative method by using a regression analysis approach are analyzed using validity , reliability t...

Full description

Bibliographic Details
Main Authors: Khusnul Khotimah, Any Urwatul Wutsqo, Miftahul Huda
Format: Article
Language:English
Published: Universitas Yudharta Pasuruan 2019-08-01
Series:Sketsa Bisnis
Online Access:https://jurnal.yudharta.ac.id/v2/index.php/SKETSABISNIS/article/view/1598