Peningkatan Kinerja Pemasaran Melalui Inovasi Produk dan Orientasi Kewirausahaan
English The purpose of this study was to determine whether the product innovation and entrepreneurial orientation simultaneously and partially effect on marketing performanc.The method used is quantitative method by using a regression analysis approach are analyzed using validity , reliability t...
Main Authors: | Khusnul Khotimah, Any Urwatul Wutsqo, Miftahul Huda |
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Format: | Article |
Language: | English |
Published: |
Universitas Yudharta Pasuruan
2019-08-01
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Series: | Sketsa Bisnis |
Online Access: | https://jurnal.yudharta.ac.id/v2/index.php/SKETSABISNIS/article/view/1598 |
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