Consumer acceptance of an innovative Bio-QR code traceability system for edible bird’s nest

Consumer acceptance of an innovative Bio-QR code traceability system for edible bird’s nest

Edible Bird's Nest (EBN) is a high-value premium food with nutritional properties and health benefits. Due to the absence of food safety standards and its price, EBN consumers have been exposed to food fraud issues, causing health risks and economic loss. Therefore, this study is associated wit...

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Bibliographic Details
Main Authors: Praparast Ausawanetmanee, Jakkrit Thavorn, Achara Chandrachai, Worasak Klongthong, Viwat Vchirawongwin, Sanong Ekgasit
Format: Article
Language:English
Published: Elsevier 2024-03-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
Technology acceptance model (TAM)
Diffusion of innovation (DOI)
Structural equation modeling (SEM)
Edible Bird’s Nest
Traceability system
Bio-QR code
Online Access:http://www.sciencedirect.com/science/article/pii/S2199853123002718

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http://www.sciencedirect.com/science/article/pii/S2199853123002718

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