Determinants of Purchase Intention in Online Travel Agent
This research aims at ascertaining the impact of E-WOM, and perceived usefulness toward purchase intention through online trust. The research was conducted on OTA users (Agoda, and Traveloka). Using instruments whose validity and reliability have been tested, data were collected by sending google...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2022-10-01
|
| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_23_11_4_1642-1655.pdf |